Tag Archives: staff

Meet the Team: Greg


LightInTheBox.com has a lot of busy staff and they’re just dying to meet you! Today we’re interviewing Greg. He’s our Creative Content Department’s resident tech geek. Greg is getting ready to leave our company, so wants to pass on some special wisdom. Let’s see what he has to say…

Hi Greg.
Whaddup?!

I know you, because I sit next to you.
Yeah.

You seem happy.
I’m always happy. I don’t get sad. When I get sad I still look happy so people ask me what I’m happy about and I’m like “dude, I’m upset right now. Go away.”

Where are you from?
Maryland, USA.

A lot of people in this company say you look like Barrack Obama. Care to comment?
I know someone who saw him once in a diner before he was a household name. Allegedly he was eating a hotdog with mustard on it and that’s wrong. Hawaiian pizza is wrong too, there’s a lot of things that bother me about food. Don’t get me started. Like, you can’t just say you have jerked chicken if you’re going to cut corners. You don’t come correct with your spice? I hate that. No, really – when people describe food a way and then don’t follow through and you go in there and look at the menu – and I don’t even want to start on misleading menu photos – and you’re left with I don’t know what on your plate it’s just insulting… and it sucks!

You’re known for your rants.
I like to talk. I’ve gotten in trouble around here a few times for my loud voice but that’s who I am. I’m Greg. People love me.

You can rant about anything. You’re like a terrible morning radio show host.
I don’t know about that. There’s some stuff I love to talk about.

Forks.
You want me to talk about forks? Forks – OK maybe I can say a little about this…forks can be too pointy. I mean I’m not the type of guy who’s going to send a fork back in a restaurant for being too pointy, but, I’ll totally think it. If anyone’s sitting with me I might comment to them like “what’s the restaurant trying to do, kill us?”. I mean technically they’d be equipping us to kill ourselves, since they’re not sticking the way-too-pointy forks in our mouths, they’re just allowing us to do that ourselves. How sharp does a fork need to be? I’m not eating lettuce. Salad sucks. I never eat salad. If the meat is cooked properly – don’t get me started on dry meat oh my god – but it should be juicy and like, succulent. It shouldn’t need a samurai sword to pick off a plate. Seriously.

Fascinating. What do you do here?
I write tech related content for our blog and website. One of my main projects right now is LITB Labs. That’s where we review and show off our latest high-end tech and gadgets. We’ve had some cool sneak peeks lately where we’ve shown glimpses into our new tech developments. I love what’s happening with the Android tablets and smartphones. I’m a big Android fan. Some of the spy gear’s cool too but I’m into the more high-tech stuff. I read Engadget and stuff. I’m hip.

I hear you’ll be leaving us.
I’m leaving LightInTheBox now for new and exciting things, so Jack’s going to be taking over LITB Labs. I think he can do it. He seems a bit shaky. I saw a video with him presenting a tablet the other day he looked a bit strung out. I don’t think he’s been sleeping well. Someone needs to get him this Sleep-As-An-droid app. It listens to you sleeping and when you’re restless like you’re no longer in REM sleep, that’s when your alarm goes off. So you don’t get woken up when you’re in deep sleep which sucks. I hate that, especially if I was having a dream like I was flying. I love those dreams where you feel weightless and you’re flying over the city. Anyway, I’ve got that app on my awesome phone and it’s awesome and legit.

Jack is a bit of a mess…he’s slow.
I’ve been to Europe a few times. I’m a big Chelsea supporter. I even have a Chelsea desktop wallpaper with Drogba throwing money at homeless people. English people are like that sometimes, they get depressed. Not Drogba, he’s from the Ivory Coast.

Alright I’ll go easy on him. So what’s next for you?
It’s time to branch out and use my talents in the right way. I can’t be stuck behind a keyboard forever. It’s time to take on the world. Have you seen that guy Dr. Gadget? He looks like he’s having a good time and the dude is probably near retirement. Well, I think you’re looking at the next big thing.

So you’re going to become a blow-hard web personality?
Yeah but I’ll be different. I’ve got Jamaican in me, so I’ll put a cool Patois spin on it. So it’s like, I’ve got this tech I’ll be like “Whatagwarn? Rah blud! Dis ting bananas! Ya no see it? Tan’ dere I show yas. Bare features. Android Froyo innit? Buff tech! Ya too red eye! Don’t touch dis wire here, ya shock yaself. Trouble no set like rain!”

Sounds amazing. What’s the best LightInTheBox tech you’ve gotten your hands on?
I’m most interested in our Android tablets. The best tech I’ve used are our high-end tablets. The Malata Z-Pad and the SOWILL Oi Oi S7 are awesome. They’re our high-priced capacitive tablets and it shows. For mid-range tech, I recommend the Othello Tab. That’s a capacitive touchscreen you can afford. If you’re on a budget, Ouku Tab is the best 7 inch resistive touchscreen tablet.

Why did you come to China?
My Mom traveled a lot so I actually went to middle-school here. Returning as an adult felt a bit like coming home. I love Beijing and there’s a lot happening here now that makes it worth sticking around.

Imagine your airplane was shot down by monkeys, who have somehow managed to build giant catapults. You crash on their island and now you live with them. What are three things you’d want to have with you?
Laptop, Samsung Nexus S and a shipping container of Doritos.

No monkey repellant?
Monkeys are not my enemy.

Nor mine. What’s your favorite movie, TV show and band?
My favorite TV show is Archer. Favorite movie is Cabaret…or maybe rent? I love musicals and I love movies that empower homosexuals, I don’t know why. Favorite music, hmmm. I recently saw Fatboy Slim play the Great Wall of China, which was awesome. Shout outs to Yin and all my people in lock-down!

OK. What’s your favorite ice cream flavor?
Chocolate, baby.

Decent interview Greg. I rate it a 7/10 because you really got off-track with the pointy forks.
That’s fine. Whatever.

We’ll miss you.
I’m off to get famous bro!

Greg is leaving us in pursuit of loftier things. Who can blame a man for following his dreams? Not this interviewer…no way. Check back for more insightful fun with our friendly and sometimes entertaining LITB staff.

Meet the Team: Ellie


LightInTheBox.com has a lot of busy staff and they’re just dying to meet you! Today we’re interviewing Ellie. She’s a Consultant in our Human Resource Department. If you’d like to join our staff you’ll have to go through Ellie first. Hint, a deep fried Mars bar and a ticket to Westlife will go a long way. So without further adieu, let’s get to know more about her…

Aloha. That’s hello in Hawaiian.
Hey.

What’s your name?
Ellie Jones.

Not, “the” Ellie Jones?
I’m not sure what you mean.

Bit of an ice breaker there. What do you do at LightInTheBox.com Ellie?
I work in the HR department

And HR stands for?
Human Resources.

Oh, not Humungus Retar…oh dear! I almost slipped.
You almost said it!

Apologies. I almost said the R-Word. We’re having a campaign to stamp that out.
It’s a worthy cause. Go to www.R-Word.org today and help.

Right where were we… So what do you do at work?
I do administrative work and recruiting of new staff. My day to day varies depending on our needs and what stage I’m at in the recruitment process.

Break it down.
In a nutshell, I’m given vacancies by the HR department. These positions vary; some are IT, some creative, etc. I take these vacancies and write and edit their job descriptions – laying out what’s required for this position and what a candidate can expect to do here. Next I’ll post the job listing on job boards and other forums across the internet and begin searching for CV’s of potential candidates. When the applications come in, I’ll sort these, create short lists of candidates based on our requirements and submit this short list for the relevant department head’s approval. Next I’ll-

Give people raises.
No.

Give James a raise.
No, I can’t do that. What I can do is make sure the department heads are happy with the candidates and ready to interview them. Then I will arrange the interview, book the interview room and make sure the candidates know how to find us and show up on time. Should a candidate pass the first round, I’ll set up the next round of interviews and eventually have the company CEO approve the hire. Last step is to get all of the candidate’s bank and salary details and present them with a formal offer, get the papers signed, and welcome them to the company.

Snooze fest.
It’s a nice job and I enjoy doing it.

Pinch me.
Are we finished?

What’s your goal?
Tough question. I would say it’s to gain more experience and take on more responsibilities within my department. I’d like to deal with more in-house troubleshooting and eventually become the direct liason to all of the foreign staff.

Where are you from?
Surrey, England.

Smashing! What’s nice about Surrey?
Harry Potter is from Surrey.

Is that Prince Harry?
Sure.

That’s hardly a royal surname. Sounds like he’s handling clay all the time. Making pots.
Right.

Not very princely work.
Surrey is green and leafy and it has many pretty villages but is only a half hour commute from exciting London.

Why did you come to China?
Well the job market wasn’t good in England and I wasn’t sure what to do with myself. I moved in with my mother for a while which was swell.

Home cooking?
She’s a good cook.

Deep fried Mars bars?
We’re not Scottish! So my friend was in China working already. She wrote me and invited me here. I came out looking for work and found room in the H.R. field so here I am. Hurrah.

Imagine your airplane was shot down by monkeys, who have somehow managed to build giant catapults. You crash on their island and now you live with them. What are three things you’d want to have with you?
Planet of the Apes on DVD, bananas and an army tank.

Should’ve said monkey repellant.
I could throw the bananas at them then get in the tank.

It’d get hot in there.
You didn’t say the island was tropical.

It was implied. What’s your favorite movie, TV show and band?
My favorite TV show is Gavin and Stacey, a BBC sitcom. My favorite band is Westlife and favorite movie is The Sound of Music.

Westlife…
I’ve seen them live three times. Shane, Nicky, Mark and Kian. Dreamboats. Brian is the fat one who left. I am cool.

Brian was married to Eric Cantona.
Kerry Katona.

Oh. That must’ve gotten confusing. Favorite ice cream flavor?
Mint.

Well thanks for your time Ellie. I’ve started rating interviewees, using a complex algorithm. You get a 9/10, congratulations.
OK thanks bye.

Ellie’s run off to interview my replacement. Check back for more insightful fun with our friendly and sometimes entertaining LITB staff.

Meet the Team: SuSu


LightInTheBox.com has a lot of busy staff and they’re just dying to meet you! Today we’re interviewing Liu Su. She’s a Designer in our Creative Content department. She does a lot of Photoshop, concept art and cracking wise. Let’s see what old Su Su’s got in store for us today…

Hi what’s your name?
My name is Liu Su but my peeps call me Su Su.

Your peeps?
Yeah that’s right.

What do you do here at LightInTheBox.com?
I’m a designer. Inspired by good times.

So what do you design?
Stuff. I like barbecue. Climbing.

I think our translator is broken.
Are you using Google?

Yeah but, what are you talking about?
Just answering your questions. Sometimes I use slang.

Yeah I’ve noticed. I really need to learn Chinese.
Sure that would sort the dog.

Ah yeah, so describe a typical day here what do you do?
Get up to the turtle to eat, then wash your face, go out to go to work – work, dinner with friends at home. Then regular weekend movies, that sort of thing. What do you think about my answer?

Man…alright nice. Are you doing this on purpose?
Maybe. Ha ha ha!

You’re clever but you’re not waterproof.
You’ll throw water on me?

Or something…
I work with the marketing department, designing banners and promotional material. I mainly use Adobe Photoshop. I’m responsible for graphic design on various projects. I work on promotions for Facebook and custom apparel graphics for our newsletter.

That’s better. So what’s your goal?
I just want all of our work to be beautiful and to be dynamic; to change with the times. I feel that my work gives me a good creative outlet. Obviously I can’t do everything I want to do creatively but I get enough creative input to feel happy in my work. I also work closely with other designers and with other members of the creative team. Usually the design process starts when a project lead comes up with a concept, then writes the initial copy. From there, one of the copywriters, like you, will come on board and polish the copy and consider the design’s basic layout. I’ll take it from there, ensuring the design meets the specifications of the project lead and writers, while being pleasing to the eye.

Sounds good. Where are you from?
I’m from Xinxiang in Henan.

Tell us about it.
Xinxiang has beautiful scenic mountains and Taihang monkeys. It also has walnuts, hawthorn, waterfalls, a skating rink…and my wonderful childhood memories.

What’s your favorite TV show, movie and band?
If we’re talking art, I have a lot of favorites. I like to focus more on the artist themselves. Russia’s Andrei Tarkovsky. Taiwan’s Edward Yang. South Korea’s Kim Ki-duk. Japan’s Shunji Iwai. Last but not least I love Antonioni from Italy. Oh and America’s Spielberg is cool too.

What’s your favorite ice cream flavor?
I don’t like it.

Really?
Yeah, why should I eat that? It’s junk food. I’m trying to maintain my figure.

You’re a rake!
You’re a shovel.

Touche. Describe yourself in three words.
I’m creative, diligent and funny.

Well, that’s a wrap. Su Su is probably off to photoshop the next silly cat meme. Check back for more insightful fun with our friendly and sometimes entertaining LITB staff.

Meet the Team: Christine

LightInTheBox.com has a lot of busy staff and they’re just dying to meet you! Today we’re interviewing Christine. She’s a Senior Brand Manager and makes a lot of phone calls. Christine is actually from Beijing and she has some interesting facts about China to share today. Let’s get to it, shall we…

Hi what’s your name?
Christine Xie. My Chinese name is Xie Ting but you can call me Christine.

What’s your job title Christine?
I’m a Senior Brand Manager. Is that enough information? Just my position?

Well, what do you do everyday? Break it down now…
Well we cooperate with 4A agencies and I’m in charge of liasing with them. 4A agencies are advertising agencies. They’re experts in creating brand strategies and can help us build up our company’s image. Right now I’m working on a new secret project. I can’t tell you about it.

Oh come on you can tell me. I’ll ask the readers to cover their eyes. Cover your eyes readers!
It’s to do with our wedding merchandise, it’ll launch soon and when it does it’s going to be amazing. That’s all I can say.

Right, well I’m going to have to torture you then. Open your eyes readers!
I’ll never tell. We need to prevent other companies from poaching our ideas before the launch. I’ll take this to the grave if I have to. Go ahead, pull off my fingers!

Well I was just going to tickle you…maybe have Teresa sing some Peking Opera songs, nothing that serious.
No! Not the opera! Just kidding. I love Peking Opera, it’s wonderful. It’s so full of historical stories.

Ugh, moving on. Where are you from?
I’m from Beijing, but my ancestors are from elsewhere in China. I’m a Chinese minority.

What do you mean?
China has many ethnicities and I’m one of the ethnic minorities. I’m Manchu. Manchu people are mostly from the North East of China. My people were dominant during the Qing period. These days most Chinese people are called “Han” and they are the ethnic majority. Approximately 95% of Chinese people are Han.

Fascinating stuff. What’s the best thing about Beijing?
It’s my hometown so the sites don’t interest me that much. I’d say the best thing is the food. There are many styles of Chinese cuisine and you can find them all here. From barbecued lamb to all kinds of soups, fish, noodles, you name it. Of course I like home cooking the best.

You’re making me hungry! What’s your favorite movie, TV show and singer?
My favorite movies are Lust, Caution, Brokeback Mountain and Pirates of the Caribbean. I just like some classic TV such as Honglongmeng, which means Dream of the Red Chamber. I’ve seen it many times. For music I like Ono Lisa very much. Her music is so warm and silent.

Come on now Christine, music can’t be silent.
I just mean it sounds like silence if silence were a sound. It sounds relaxing. I mean it sounds relaxing! My other favorite is Xuwei, a great chinese rock-and-roll singer.

What’s your favorite ice cream?
I don’t know, anything by Haagen-Dasz is okay I guess.

Describe yourself in three words.
Wow that’s a tough one. Optimistic, passionate and pure-hearted. See ya!

Christine has some top secret business to attend to, so we’ll catch up with her later. Check back for more insightful fun with our friendly and sometimes entertaining LITB staff.

Meet the Team: Teresa


LightInTheBox.com has a lot of busy staff and they’re just dying to meet you! Today we’re interviewing Teresa. She works in the Global Expansion team and handles our Spanish markets. Teresa likes to sell things and wear colorful dresses. Let’s find out more about her…

Hi what’s your name?
Teresa.

I hear your nickname is Sterrilicious, what’s that about?
It means Sterri and delicious. Actually it means nothing I just copied it from the Fergilicious song.

What does Sterri mean?
That’s my other nickname.

So your nickname is your nickname’s nickname?
Yeah. Terri is short for Teresa, maybe easier for English speakers.

So why add the “S”? You said it’s Sterri…
That makes it sound hotter. Say Ssssss, see? Hotter. More style.

Sounds like a snake hissing. Are snakes hot?
No, snakes are bad women!

Come again?
In Spanish a snake, “vibora” is slang for a mean woman.

Very informative. What do you do at LightInTheBox?
I’m the Spanish online store manager. This means that I sell our products in other online stores for the Latin American market.

How would you describe the situation in the Latin American market these days?
I believe there is a big opportunity for e-commerce in Latin America and for Lightinthebox.com. Everyday there are more customers from Mexico, Chile, Argentina and Peru. They are discovering that shopping online is so easy, so they are beginning to TRUST the internet.

What’s your goal?
I’d like to make more sales and expand our team. I want the Spanish team at Lightinthebox.com to grow and hopefully we can achieve that.

What’s your top selling product these days?
Car DVD players. Do you want one? Free if you stop this interview.

Can it fit on my bicycle?
With enough tape it can.

No thanks. Where are you from?
Monterrey, Mexico.

What’s the best thing about Monterrey?
The meat, the mountains and the people. It’s a beautiful place. Many people visit it for Eco-tourism.

Drinking tequila in the forest?
Eco-tourism is when people go to pristine and protected areas to enjoy nature! You’re thinking about spring break…we’re also very proud of our soccer team! C.F. Monterrey.

Mexican and CONCACAF Champions.
Yes! For knowing that I’ll buy you a McFlurry.

I love Scottish food. What languages can you speak?
Spanish, English and Mandarin.

Which one’s the best for yelling at your boyfriend?
Russian!

Good to know. Why did you come to Beijing?
Long story…I’ve been in love with China since I was eight years old. I used to read and see everything about China and its culture in my father’s encyclopedias. When I was older I started to read and write Chinese and continued this through university. I decided to come here to speak it and wound up working here. China is developing quickly and I’m excited to be a part of that change.

So you’re known around this office for being a bit of a fashionista.
Oh really?

I never lie. So, how would you describe your style?
That depends on the weather! I’m a big fan of our LightInTheBox dresses. I bought some for myself and they’re great!

You wear our dresses?
Yes I have four of them. The design and quality are good. I love the gossip girl dress.

You know your boss doesn’t read our blog right? You’re always selling!
I’m always buying!

What’s your favorite movie, TV show and band?
My favorite movie is Goodbye Lenin. My favorite TV show is…don’t laugh, Gilmore Girls. For music I love listening to the Peking Opera.

You actually enjoy the sound of Peking Opera?
Yes isn’t it beautiful?

No…it sounds like tiny car accidents, then cats being murdered. The first time I heard it I called the police!
It’s a different form of art. It’s what I love and I can’t find the same expression in anything else.

What’s your favorite ice cream?
Strawberry. Will you buy that for me?

Only if you promise not to sing Peking Opera.
I can’t make that promise.

Describe Teresa in three words.
Happy, hungry, dreamer.

Teresa’s off to paint her face and scream opera music, so ends our interview. Check back for more insightful fun with our friendly and sometimes entertaining LITB staff.

Meet the Team: Yu Ting


LightInTheBox.com has a lot of busy staff and they’re just dying to meet you! Today we’re getting to know Yu Ting. She works in the Creative Content Department, and produces a lot of the product videos you’ll find on the product pages and YouTube. She loves shooting demo videos and takes her job seriously. Let’s find out more about our very own Steven Spielberg…

Hi Yu Ting!
Hello.

Do you have a nickname?
My friends call me Ting Ting.

Can I call you Ting Ting?
No thank you.

Alright then. What’s your job here?
I make videos! They go on YouTube and our product pages. I shoot spy cameras, cell phones, faucets, lots of our products.

I see a lot of videos online now. How many products have you shot?
Oh a lot, hundreds. We do many videos every week to help customers gain a better understanding of our products and what they can do. It also helps build trust with customers. When they see our products in action they can know what they’re getting.

What’s your favorite kind of product to shoot?
The spy cameras are fun. We try to think of clever ways to present them. I also like products that let me go outside. We recently shot a lawn chair so I could take the product out to the park to shoot it. It’s spring now and the weather is nice so I hope to get more products like this.

What’s your goal for the video project?
Just help people understand our products better. If more people see our videos, that will make me happy too.

Which LightInTheBox.com video is your favorite?
Anything with the formal gowns, because I love working with the girls when they look like princesses. It all feels very nice and magical.

So not a video starring me then? Because you know we’ve worked on a few of these videos together…
Yes I know it. You are sometimes funny, but my first answer is right.

Where are you from?
My home is in the capital of North East China, Shenyang.

Why did you come to Beijing?
I came to Beijing to attend University. After that I decided to keep living here to pursue work.

What’s your dream job?
I’d like to direct a sci-fi movie. I also like singing.

So science fiction film director or pop singer?
Sure.

You should direct a movie about singing aliens.
Why should I do that?

Because your interests are sci-fi and singing, see…
Yes you have combined my two interests but can this story work?

Maybe the aliens need to put on a large scale theatrical production of a hit Broadway musical like Cats in order to save their world. The problem is they can’t find anyone to hit the high notes, so come to Earth seeking just the right singer for their all-important production, played by either Lady GaGa or the woman from the Super Bowl whose shirt came off.
Janet Jackson?

Right! But here’s the catch! They want to do a production of the musical Cats but these aliens…look like DOGS!
OK I will think about it.

Credit me though.
Yes, fine. I will. I promise.

What’s your favorite TV show, movie and singer?
For singers I like Rihanna, Wang Fei, Young Wweet Boulay Ni, and others. Anyone, so long as they sing pleasant songs. I don’t like hip-hop music about overtly capitalist ideals such as “bling blong” and other forms of bragging. I also like rock and roll and jazz. For films it’s hard to say, since I like a lot of science fiction, dark humor and romantic films. Especially movies directed by Steven Spielberg.

I interviewed Yin last week. She said her favorite movie is Hudson Hawk
Oh with Bruce Willis singing?

Yeah that’s the one.
That movie is awful.

Tell me about it! Describe yourself in three words please.
Love, freedom and perseverance.

OK Yu Ting, last question. What’s your favorite ice cream flavor?
Ice cream.

Well played.
Bye bye!

Yu Ting’s headed off to direct our masterpiece. Check back for more insightful fun with our friendly and sometimes entertaining LITB staff.

Meet the Team: Carole


LightInTheBox.com has a lot of busy staff and they’re just dying to meet you! Today we’re getting to know Carole. If you’re a member of our LightInTheBox Insider community on Facebook you’ve probably talked to her. Carole is a Junior Community Builder in our Social Media team. She’s from Belgium and when she’s not droning on and on about waffles and chocolate, she’s actually really fun to talk to.

Hi Carole, are you having a good day?
Yeah so far pretty good. Same as usual *laughs*.

You don’t need to lie…
No, no it’s really fine. This is for the interview right?

Sure is. So what do you do at LITB?
I’m working in the Creative Content & Marketing Department as a Junior Community Builder. I’m in charge of our Facebook pages for English, French, Spanish and LITB Wedding.

What do you do on Facebook?
I answer all the questions and comments left by our Fans on our wall. I try to help them when they’re facing some difficulties with their orders, or need some suggestions or advice. I also post things on Facebook such as our products, newsletter, blog articles, customer photos and reviews.

So you’re on Facebook all day here. Did you use Facebook much before you took this job?
Yes! Before I joined LITB I was already a Facebook addict, checking Facebook several times a day. I know this sounds crazy but there are a lot of people like this *laughs*. Now this job has really turned me into a Social Media Geek, thanks to my colleagues…and I really love it. So now I’m even more into it all than before.

What’s your goal for the Facebook project?
We’re always trying to maintain the highest interaction we can with our fans and trying to provide good content and customer service. Of course, I’d like to see our page growing even faster than it already is. But before thinking in numbers, I hope we can turn our page into an interesting place with a lot of useful content. We don’t just want to promote our deals and new products, we want to also create an environment where fans can share information on tech, fashion trends and other interests and really learn things and express themselves. I also aim to increase awareness for our LightInTheBox Wedding page. We’re all really proud of the growth there so far.

Zzzzzzzzzzz… oh sorry have you stopped talking? OK my turn. You handle several Facebook pages, which one is your favorite?
Haha! You’re really rude! I’d have to say our Facebook Wedding page is my favorite. We just had a great event there where couples were sending in pictures and their love stories, competing to win. It went very well, we had a lot of participants for the first round, over 70 people participated. It was really intense, a lot of people were really into the game and we had a lot of fun going through all these amazing stories. So yes I’m really excited about our new LITB Wedding fan page and really curious to see where it will go – so yeah it’s my favorite one. Fans there are so “happy”, “in love”, “getting married soon” so reading the comments always makes me smile, so yeah I like it *laughs*.

So you can speak English, French and Spanish. And French sign language. And Chinese. Where are you from?
I’m from Belgium, the French part… But I’m more European in my mind than Belgian.

How continental!
Haha I know it sounds weird but it’s true.

So how do you say ooh la la in French?
You said it right: “ooh la la”.

Well how do you say it in Flemish?
Of course everything is in the tone and accent otherwise it doesn’t work…but I don’t know how to say it in Flemish. The same thing with a Flemish accent probably.

And in French sign language?
*Makes some hand gestures*

Good to know. So what brought you to Beijing?
I was learning French-English-Chinese translation in Brussels and we had to go study in China for one semester. I ended up in the Foreign Studies University of Beijing and loved it here. After the semester ended I went back to Brussels, finished my degree, graduated and decided to return to Beijing for a year. I’m still here two years later!

What’s your favorite band/movie/TV show?
Sex and The City, Desperate Housewives, Weed and the Vs, My name is Khan, Eat, Pray, Love, The Game, oh too many to name them all! For music I’m into Corinne Bailey Rae, Sade, John Legend, Alicia Keys, Erykah Badu, singers like that.

Favorite ice cream?
Oh the big question.

It’s important that we know this.
Well since a lot of my colleagues failed to answer to this one properly Ill be careful. I know the difference between ice cream and gelato. My favorite ice cream is pistachio.

Well done. Describe yourself in three words.
Passionate, complicated and adventurous. OK this interview was fun.

Wow you’re the first person who liked it. I’ll have to make a nice photo for you.
You’d better!

Well it’s late here in the office so Carole’s off to the nearest disco. Check back for more insightful fun with our friendly and sometimes entertaining LITB staff.

Meet the Team: Andre


LightInTheBox.com has a lot of busy staff and they’re just dying to meet you! Today we’re getting to know Andre. He’s the Portuguese Search Engine Marketing Manager and oversees all the Portuguese language facets of our website. He’s got a cool beard and he can’t wait to talk about (and other things not beard related)…

Hi Andrew, I mean Andre. Why did I call you Andrew?
I don’t know.

So let’s get something out of the way here. I like the beard.
Thank you.

Very conquistador.
Thank you.

So what’s your job title here at LITB?
Portuguese SEM Manager. I work in the Global Expansion team.

Global Expansion? Conquistador beard? Are you trying to takeover the world?!
The Global Expansion department is responsible for languages including Spanish, Italian, German, French and Portuguese. Basically we represent LITB in all non-English speaking markets.

Hmm I’ll relax for now. What are your responsbilities?
Right now I’m working on content translation, SEM and some costumer service functions.

What’s your long term goal here?
To further develop the Portuguese website.

What’s the fastest growing language/market these days?
That’s probably our Portuguese website and the fastest growing market is Brazil.

So where are you from?
Born and raised in Portugal.

What brought you to Beijing?
When I was studying in the U.S. I took a Chinese History class. That piqued my interest and I felt I had to experience China firsthand. It’s a completely different culture, different language and an emerging economic power. I got hooked!

What languages can you speak?
Portuguese, English, Spanish and I’m learning Mandarin.

You’re involved in selling all kinds of merchandise. Which products interest you the most these days?
Cell phones. I was thinking about buying an Othello phone for myself, but might wait out for a new top of the line Android phone coming this month.

Sounds like you’ve got some inside info. Can you tell us more about this phone?
Android 2.2, GPS and Dual SIM. Should be a bit faster than the Othello. Our tech is getting a lot better lately so I’m excited to wait and see.

Why should people shop at LITB?
We have great prices. We have an outstanding reputation for certain products, especially dresses. We also offer some products that are hard to find anywhere else.

What’s your favorite band/movie/TV show?
Right now it’s Doves, Heat and The Wire.

Favorite ice cream?
Orange gelato.

Gelato is gelato not ice cream…everyone fails this question. OK chance at redemption, describe yourself in three words.
Lost in translation.

Ooh..nice one.
I thought so.

Well Andre’s off to fire his musket and polish his metal hat so we’ll leave him to it. Check back for more insightful fun with our friendly and sometimes entertaining LITB staff.

Meet the Team: Leona


LightInTheBox.com has a lot of busy staff and they’re just dying to meet you! Today we’re getting to know Leona, an intern in the Creative Content department. Leona is learning about copy-writing, customer service, marketing and general interaction through social media. She’s a little shy, so let’s see what Leona thinks of working with us so far…

Hi Leona, how are you?
I’m fine thanks.

What’s your job here at LightInTheBox.com?
I’m an intern in the Creative Content department.

What’s a typical day at work like?
I spend most of my time with the Social Media team. They do promotions and marketing on Facebook, Twitter and Youtube and also handle the customer service there. As a local Chinese person this is all quite new to me. We have our own versions of these things but it’s not really the same. I also see how banners are edited for the website and how newsletters and promo pages are designed. A lot of cool and creative stuff happens here and I’m learning lots!

Why do you think social media important?
We are an online retailer and because of this, our market is very large. It’s the world! We’re a Chinese company but people all over the world buy our products, so it’s important to know what their wants and needs are and how those needs are changing. We can’t deal with our customers face to face, so social media is a good way to communicate with them and find out their real opinions. So many people Twitter and Facebook to chat on and share product reviews and complaints. We can meet and learn about new potential customers everyday and it’s a great way to advertise our events and promotions.

What kind of people do you speak with most and in what language?
We use English mostly but there are Spanish and French Facebook pages too. The people we talk to really come from everywhere. There are more and more European users all the time and Americans are always very outspoken.

What’s different about the interaction on the various social media outlets?
I’d say that Twitter and Youtube communications are more precise; the people talking to us through these services have specific questions about products and shipping. Facebook is more of a community. People chat and share ideas more there and give their own product reviews. We also have this blog!

*Slaps head* Yes of course, I forgot about this blog…
And we can use this blog to express our ideas in long-form and share interviews like this too.

Do you enjoy working in the content team?
It’s fun, there’s a lot of opportunity to learn and study people. It gives me an opportunity to read about things I wouldn’t normally know about.

So where are you from?
I’m from Beijing, in China.

What are your professional goals?
I want to learn new things, that’s my first goal. Second is just earning a salary to support myself and my family. Third I want to make new friends here and grow into a better person.

What’s your favorite ice cream?
Chocolate.

Favorite singer, movie and TV show?
Leona Lewis, When Happiness Knocks on the Door and Guest Guest Guest!

Your English name is also Leona?
Because of Leona Lewis!

Makes sense. How does Guest Guest Guest work?
It’s an interview program, they interview some stars.

Right. How would you describe yourself in three words?
I’m active, talented & indepdenent.

Thanks Leona, nice speaking with you!
Thank you very much.

Leona’s scampered back to her computer and is probably chatting with you RIGHT NOW! Our interns here are just so cute. Check back for more insightful fun with our friendly and sometimes entertaining LITB staff.

Meet the Team: Luisa


LightInTheBox.com has a lot of busy staff and they’re just dying to meet you! Today we’re getting to know Luisa, a PR Coordinator in our Creative Content department. Luisa contacts bloggers and other experts and sends them sample products to review. She also writes some pretty cool articles for this blog. Luisa’s not your typical LITB employee. She has an interesting story and she can’t wait to tell it…

So Luisa, what’s your job title at LITB?
Public Relations Coordinator.

What are your responsibilities?
Hmm well I mainly get in touch with key opinion leaders and send them our fun gadgets. I also do some off site customer service and write fashion blogs right here on LightInTheBox Blog.

What’s a key opinion leader? What must someone do to become one?
They are mainly communicators who act like influencers as well. They share ideas, latest news and advice about a particular topic. If you want to become a KOL you must first create a channel like a blog that will attract a specific audience who will follow you. It’s about building a relationship with the audience and having the skills to gain clout in your field and make the most out of your platform.

What’s your goal for the KOL project?
To constantly create and build long-term relationships with key opinion leaders, so they can help us spread the word about our products and our site as well.

What’s your daily routine like?
First I get my caramel macchiato for brain fuel *laughs*. Second I’ll check my massive email list. Then it’s time to send out products to key opinion leaders. I’m also constantly on the lookout for interesting blogs. Other than this and public relations, I write a weekly blog article about weddings and fashion.

You write fashion articles for our blog readers, how would you describe your own style?
Simple …a bit sophisticated. I try to follow fashion trends but can never seem to keep up.

What fashion’s got your eye these days?
I like anything that’s classy…and I love heels.

You’re working in Beijing. What brought you to China?
I came initially to understand my grandma better *laughs*. I wanted to study Chinese and learn about this culture because it’s part of my heritage. While I was here studying and learning I realized I wanted to stay longer and try something more long term. I’m from Miami but I find Beijing more interesting and more challenging for me – so I stayed.

So what’s your background?
My parents, grandparents, great grandparents, etc. are Chinese but because I was born abroad, there was always like a culture clash with my family – mainly because I didn’t quite understand their culture, traditions or mentality. Coming to China has broadened my world view. It’s allowed me to better understand them. You don’t have to write all this by the way *laughs*. Anyway I was born and raised in Panama but went to school in Miami.

So you can speak a few languages?
Yes I can speak Spanish, English, Cantonese and Mandarin. I do most of my yelling and swearing in Spanish though.

That’s nice. Why should people read the LITB Blog?
The blog is a shortcut to LITB and its products. It’s useful for people that don’t have much time to go over LITB’s massive product lists on the website; they can check out our blog to read about latest/newest product features. We’ve got tech, fashion, weddings and other cool articles. The content’s been improving lately too.

What’s your favorite band/movie/TV show?
More questions…. I thought we were done!

Not yet.
*Cursing in Spanish* Coldplay, Big Bang Theory or Modern Family and for movie it has to be Love Actually.

Favorite ice cream?
Lemon sorbet.

Hmm that’s what Colin said. He was going to say lemon sorbet but sorbet isn’t ice cream…
It’s not?

Well not really but we don’t need to split hairs.
*Laughs* right… well green tea ‘ice cream’ then.

Poor choice. What are three things you’d want on a deserted island?
Sunglasses, sun block & Jack Johnson.

The music or the man?
Both.

Describe yourself in three words.
Down to earth, good sense of humor and spontaneous.

That was actually eight words…
Adios!

Well Luisa just ran off screaming so I guess this interview’s over. Check back for more insightful fun with our friendly and sometimes entertaining LITB staff.