Tag Archives: mininthebox.com

Meet the Team: Yin


LightInTheBox.com has a lot of busy staff and they’re just dying to meet you! Today we’re getting to know Yin. She’s the fun-loving social media person in charge of MiniInTheBox on Facebook and Twitter. If you like gadgets you’re going to love Yin. Let’s find out more about her…

Who are you?
I sit behind you all day…you really don’t know? I’m Yin!

Oh that’s very YINteresting. See what I did there?
Yeah I see. Great.

What’s your job?
Aside from making the world a happier place with my laughter?

Yeah your laugh is crazy. Like a jackal on helium. What’s your job though?
I don’t laugh like that! I work in the creative content department. I develop content and do social media for LightInTheBox and MiniInTheBox. I’m in charge of all social media for MiniInTheBox so that’s my main duty these days. I’m always trying to keep in touch with customers on various platforms such as Twitter & Facebook. I announce our promotions and try to stir up some fun interaction. I also run games and contests.

What is MiniInTheBox?
MiniInTheBox.com is LightInTheBox.com’s sister site. It specializes more in small things, hence the name. All sorts of tech and gadgets. You’d be surprised how many products we have there, thousands of different items and a lot of them are really cool. Like any good online retailer, MiniInTheBox.com needed a social media platform to reach out to customers, so here I am!

What do you like best about this project?
We get new product arrivals every week, so it’s a lot of fun browsing through the new gadgets. I usually go through and find some I like to post on Facebook and Twitter. If it’s not cool, I won’t promote it. We’ve also got a pretty solid group of fans now who know about gadgets and like expressing their opinions. It’s a lot of fun.

I see you sometimes discuss sales issues with customers on Facebook and Twitter. Is part of your job customer service?
I think a common misunderstanding is that I’m on MinInTheBox for customer service. Actually I’m just the person responsible for MiniInTheBox on Facebook and Twitter, so I serve as a mediator between customers and customer service whenever there’s a problem. So in a nutshell, I’m the person that personally answers all customer questions on MiniInTheBox Facebook and Twitter.

So you personify, personally, the person who personally peruses customer problems and persuades customers to perhaps participate in prodding the prudent personnel? Personally?
You lost me.

What’s your goal for MiniInTheBox on Facebook and Twitter?
We’re trying to maintain and grow our presence on Facebook and Twitter by updating our fans and customers about the newest gadgets and by attracting more fans who love gadgets as much as we do! It’s about building a community.

Now back to you. Where are you from?
I was born in Eindhoven, the Netherlands. I moved to Amsterdam later on, so I sort of grew up in both places.

Amsterdam is famous for…
Clean drinking water?

I was going to say windmills.
Sure you were.

What languages can you speak?
I speak Dutch, English and Cantonese fluently. I’m conversant in other languages like French, German and Malay. My Mandarin is coming along too.

What brought you to Beijing?
Well…my grandparents are from China. I wanted to learn more about my roots. Other than that, my main motivation was to learn Chinese. My parents taught me Cantonese, but not Mandarin. It’s something I’ve always wanted to learn.

So now that you’re here, any plans on leaving?
Not yet. Why, do you want me gone?

I’ve had my eye on your chair…
I’d take the chair with me.

Hey come on, leave me the arm rest or something. Can’t we go Dutch?
I’ve got other things to do today, you know.

Sorry. What’s your favorite band, TV show and movie?
I like so much stuff hmmm…Skunk Anansie & The Shins. For TV shows I love Colbert Report and Glee. My favorite movie is Hudson Hawk.

Hudson Hawk? Are you serious? That movie where Bruce Willis is a singing thief? The ridiculous musical?! *laughter* that’s like the worst film of all time!
No, in Holland it’s very popular.

Are you kidding? No, you have to be joking!
When we were kids we all played Hudson Hawk, instead of cops and robbers or whatever you guys played.

Oh wow that’s…I’m speechless. OK. Wow. Moving on…Describe yourself in three words.
Outgoing, caring and diligent.

OCD?
Gotta go!

Well Yin is off to wash her clogs over and over again. Check back for more insightful fun with our friendly and sometimes entertaining LITB staff.