LightInTheBox.com has a lot of busy staff and they’re just dying to meet you! Today we’re getting to know Carole. If you’re a member of our LightInTheBox Insider community on Facebook you’ve probably talked to her. Carole is a Junior Community Builder in our Social Media team. She’s from Belgium and when she’s not droning on and on about waffles and chocolate, she’s actually really fun to talk to.
Hi Carole, are you having a good day?
Yeah so far pretty good. Same as usual *laughs*.
You don’t need to lie…
No, no it’s really fine. This is for the interview right?
Sure is. So what do you do at LITB?
I’m working in the Creative Content & Marketing Department as a Junior Community Builder. I’m in charge of our Facebook pages for English, French, Spanish and LITB Wedding.
What do you do on Facebook?
I answer all the questions and comments left by our Fans on our wall. I try to help them when they’re facing some difficulties with their orders, or need some suggestions or advice. I also post things on Facebook such as our products, newsletter, blog articles, customer photos and reviews.
So you’re on Facebook all day here. Did you use Facebook much before you took this job?
Yes! Before I joined LITB I was already a Facebook addict, checking Facebook several times a day. I know this sounds crazy but there are a lot of people like this *laughs*. Now this job has really turned me into a Social Media Geek, thanks to my colleagues…and I really love it. So now I’m even more into it all than before.
What’s your goal for the Facebook project?
We’re always trying to maintain the highest interaction we can with our fans and trying to provide good content and customer service. Of course, I’d like to see our page growing even faster than it already is. But before thinking in numbers, I hope we can turn our page into an interesting place with a lot of useful content. We don’t just want to promote our deals and new products, we want to also create an environment where fans can share information on tech, fashion trends and other interests and really learn things and express themselves. I also aim to increase awareness for our LightInTheBox Wedding page. We’re all really proud of the growth there so far.
Zzzzzzzzzzz… oh sorry have you stopped talking? OK my turn. You handle several Facebook pages, which one is your favorite?
Haha! You’re really rude! I’d have to say our Facebook Wedding page is my favorite. We just had a great event there where couples were sending in pictures and their love stories, competing to win. It went very well, we had a lot of participants for the first round, over 70 people participated. It was really intense, a lot of people were really into the game and we had a lot of fun going through all these amazing stories. So yes I’m really excited about our new LITB Wedding fan page and really curious to see where it will go – so yeah it’s my favorite one. Fans there are so “happy”, “in love”, “getting married soon” so reading the comments always makes me smile, so yeah I like it *laughs*.
So you can speak English, French and Spanish. And French sign language. And Chinese. Where are you from?
I’m from Belgium, the French part… But I’m more European in my mind than Belgian.
Haha I know it sounds weird but it’s true.
So how do you say ooh la la in French?
You said it right: “ooh la la”.
Well how do you say it in Flemish?
Of course everything is in the tone and accent otherwise it doesn’t work…but I don’t know how to say it in Flemish. The same thing with a Flemish accent probably.
And in French sign language?
*Makes some hand gestures*
Good to know. So what brought you to Beijing?
I was learning French-English-Chinese translation in Brussels and we had to go study in China for one semester. I ended up in the Foreign Studies University of Beijing and loved it here. After the semester ended I went back to Brussels, finished my degree, graduated and decided to return to Beijing for a year. I’m still here two years later!
What’s your favorite band/movie/TV show?
Sex and The City, Desperate Housewives, Weed and the Vs, My name is Khan, Eat, Pray, Love, The Game, oh too many to name them all! For music I’m into Corinne Bailey Rae, Sade, John Legend, Alicia Keys, Erykah Badu, singers like that.
Favorite ice cream?
Oh the big question.
It’s important that we know this.
Well since a lot of my colleagues failed to answer to this one properly Ill be careful. I know the difference between ice cream and gelato. My favorite ice cream is pistachio.
Well done. Describe yourself in three words.
Passionate, complicated and adventurous. OK this interview was fun.
Wow you’re the first person who liked it. I’ll have to make a nice photo for you.
Well it’s late here in the office so Carole’s off to the nearest disco. Check back for more insightful fun with our friendly and sometimes entertaining LITB staff.