Meet the Team: Yin

LightInTheBox.com has a lot of busy staff and they’re just dying to meet you! Today we’re getting to know Yin. She’s the fun-loving social media person in charge of MiniInTheBox on Facebook and Twitter. If you like gadgets you’re going to love Yin. Let’s find out more about her…

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China’s “Made in China” TV Commercial

My former colleague Kaiser Kuo introduced this video on Youku Buzz today. Here’s his latest post: This 30-second commercial spot, commissioned by the Ministry of Commerce and four other industry groups, began running on CNN in late November and is slated to run in North America as well in coming months. “When it says made [...]

Branded in China (Part 1): Feiyue Shoes

Branded in China is a series of posts by Steven Lin about the Chinese brands that have successfully entered the global market in very interesting ways. Five posts are planned for this series, but Steven could be persuaded to do more if you like them.  Here’s the first one: Almost every Ba Ling Hou (post-1980 [...]