Girl and Web, It’s all about Gossip!

Feel free to be your own Gossip Girl (… or Dude if any) by spreading the word about our collection.
And if you are about to start a rumor – don’t forget to mention that all those dresses can be tailor-made!
<Band of 3 pics if possible>
* Actually, we are doing better may I say. Instead of monitoring a slow decrease of traffic, we recorded significant growth since we displayed photos of our own models wearing the GG dresses.
The power of the gossip and its viral effect
The creators of the TV Show are well aware of it! Let’s think about it, the plot is quite simple: The wealthy and connected mingling on New York’s Upper East side, while trying to deal with their always dramatic love lives, not to mention picking colleges (Plot summary here http://www.imdb.com/title/tt0397442/plotsummary)
To attract attention, catch and maintain the audience, the GG team has applied the basic principle of gossip: be mean, scandalous and exciting. Some people will remember the poster campaign in the streets of major US cities for the 2nd season [http://www.theinsider.com/photos/1086368_OMG_Gossip_Girl_posters_are_back?&c_id=1086370&c_type=news.]
Here is the buzz campaign running now about the threesome happening in the next episode on November 9th. [http://www.associatedcontent.com/article/2255327/gossip_girl_threesome_creating_buzz.html?cat=2]
<poster pic>
But by going too far, they may have lost part of the audience, just like they did for the previous season. Already many asked why the show is still on air. Maybe because besides the catfights and the romantic dramas, the show stands out thanks to one very critical element to the main audience (the 18-34 years old women) Fashion!
Yes fashion. Since the beginning of the show, look at the massive (exaggerated?) coverage among women, fashion and lifestyle magazines (Cosmopolitan, Marie Claire, Vogue…). Bloggers and tabloids tracked down Blake Lively (Serena) Leighton Meester (Blair) Ed Westwick (Chuck Bass) and Chase Crawford (Nate) to report about their outfits on and off the show.
As we understand, the GG team uses sex and scandal to keep our attention. Isn’t that dangerous? At some point it’s going to be hard to find more scandalous tricks to keep it up. But for the moment, everything sounds all right. Look:
Quancast statistics show that traffic picked up on the CW official website following the release of the weekly Monday episode [http://www.quantcast.com/cwtv.com#%0Asummary%0A&segment=].
The 1st episode of Third season outperformed the premiere from a year ago. [http://tvbythenumbers.com/2009/09/15/you-grow-girl-gossip-girl-outpeforms-year-ago-premiere-in-target-women-18-34/27270]
< capture: Quancast graphic if possible>
Let’s just hope that Serena and Blair will either find a happy ending in one way or another.
As for us, we are not worried; the collection is more and more popular thanks to you!

True. Look at Twitter’s trends and the last analysis of Chitika.com about the main interests on Twitter:  it’s News. But when you are eager to get the premium on news, there are few chances you’re gonna spread – or retweet – rumors and gossip. See what happened last week with the “Baloon boy” – it occupied the top 10 Tweeter topics for days.

But I’m not supposed to talk about gossip but about Gossip… Girl.

The traffic on our Lightinthebox.com Gossip Girl pages follows pretty much the audience trend of the show* (See the Quantcast draft at the end of this article).

Oh yeah! I forgot to tell you that we actually offer more than eighty models of dresses inspired from the show. You can check out our current Lightinthebox Gossip Girl Fashion collection right now (Now including some dresses from the 3rd season).

Wanna be a good Gossip Girl (… or Dude if any) ?

  • Take a look and drop a comment: let us know what you think!
  • Spread the word about our collection.
  • Start a rumor, but don’t forget to mention: all those GG dresses can be tailor-made!
Lightinthebox Dresses inspired from Gossip Girl TV Show

Lightinthebox Dresses inspired from Gossip Girl TV Show

* Note: Actually, we are doing better may I say. Instead of monitoring a slow decrease of traffic, we recorded significant growth since we displayed photos of our own models wearing the GG dresses (see sample picture above).

The power of the gossip and its viral effect

The creators of the TV Show are well aware of it! Let’s think about it, the plot is quite simple: The wealthy and connected mingling on New York’s Upper East side, while trying to deal with their always dramatic love lives, not to mention picking colleges (Plot summary here) To attract attention, catch and maintain the audience, the GG team has applied the basic principle of gossip: be scandalous and excite curiosity.

. Some people will remember the poster campaign in the streets of major US cities for the 2nd season.

. Or the buzz campaign running now about the threesome happening in the next episode on November 9th.

OMG poster campaign

OMG poster campaign

But by going too far, they may have lost part of the audience, just like they did for the previous season. Already many asked why the show is still on air. Maybe because besides the catfights and the romantic dramas, the show stands out thanks to one very critical element to the main audience (i.e the 18-34 years old women)  Fashion!

Yes fashion. Look at the massive (exaggerated?) coverage among women, fashion and lifestyle magazines (Cosmopolitan, Marie Claire, Vogue…). Bloggers and tabloids tracked down Blake Lively (Serena) Leighton Meester (Blair) Ed Westwick (Chuck Bass) and Chase Crawford (Nate) to report about their outfits on and off the show.

Finally, as we understand, the GG team uses sex and scandal to keep our attention. Isn’t that dangerous? At some point it’s going to be hard to find more scandalous tricks to keep it up. But for the moment, everything sounds all right. Look:

. Quantcast statistics show that traffic picked up on the CW official website following the release of the weekly Monday episode.

. How the 1st episode of Third season outperformed the premiere from a year ago.

overview of CWTV.com audience with Quantcast

overview of CWTV.com audience with Quantcast

Let’s just hope that Serena and Blair will either find a happy ending in one way or another.

As for us, we are not worried: the Lightinthebox Gossip Girl collection is more and more popular – thanks to you!

– Gael.


23 thoughts on “Girl and Web, It’s all about Gossip!

  1. There is going to be a Threesome on the show? You buried the lead, bro!! These are the type of things that we need to know about.

  2. Hi thank you for an perceptive post, I actually found your blog by mistake while searching on Goole for something else nearly related, in any case before i ramble on too much i would just like to state how much I enjoyed your post, I have bookmarked your site and also taken your RSS feed,Once Again thank you very much for the blog post keep up the good work.

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